An approach that is perhaps even more effective than tackling existing businesses head-on is to look for ways that you can perform a service or provide a product that is similar to, but not quite the same as, a service or product already being provided. One example of this approach is to look for a special niche within a given field.
To develop a niche, you should be looking for anomalies in the market. An anomaly, in marketing terms, is an unmet need whose time has come to be filled. To support a profitable business, the need must be fairly widespread or growing rapidly.
Where are today's anomalies? Perhaps one lies hidden in the social
and business trends now underway. For example, a lot of couples where both
partners work would like hot, delivered, home-cooked meals that vary each night.
But no one believes that it's possible.