The Marketing Environment

Today's marketing environment is influenced by the global marketplace and the explosion of the information age to a degree unprecedented in history. To be fully prepared, a company must recognize and understand:

Local, state, and federal trade organizations are often the best source of information on the trends that are likely to influence your business.

Also, contact your local city, state, and federal organizations and agencies for more information:

The Government Printing Office (GPO) publishes many useful books to help you with research. If they're not in your local library, they can be obtained inexpensively from the GPO at your nearest Federal Building. Look in your white pages under the U.S. Gov't listings.

Examples include:

County Business Patterns put out annually by the Dept. of Commerce, each state bound separately, these provide figures on employment, payrolls, number of businesses and number of employees in each business class.

County and City Data Book a book by the Census Bureau gives you information on housing, population, income, health, retail and wholesale trade.